We believe that good skincare should be gentle and effective. Yan, originating from nature, is superior to nature.
Yan was born from the persistent pursuit of "gentle and effective". We delve into high-quality plant extracts from around the world, select natural ingredients, and combine modern skincare technology to provide a reassuring protection for sensitive and delicate skin. Each product undergoes rigorous testing and adheres to the eight no additives principle, allowing skincare to return to its natural and authentic state.
Each formula undergoes plant extraction, stability testing, and strict quality control.
— — Once I saw it, I persisted
In the spring of 2021, the moat in Jinan still carried a sharp chill. A group of young people sat in a small studio, with a stack of plant maps and a clinical report on sensitive muscles spread out in front of them. They have just concluded a lengthy debate, with only one question at its core: In today's world of rampant factionalism, how can a new brand survive?
The answer is actually hidden on the wall behind them— —There is a sentence posted there, which was written by the founder on a sticky note and transcribed by colleagues:
❝ If nature itself is already the answer, then all we can do is to honestly return it to the skin. ❞
So, the two words' 煚枍 'were born.
煚 ", in ancient Chinese, refers to the beginning of daylight and is a character with warmth— —Like the first ray of light shining on the face in the morning, not dazzling, but enough to wake people up; 'Jian' refers to an ancient tree with a tough texture, which thrives in spring and withers in autumn without changing its nature. It symbolizes the calmness and stability that the skin barrier regains after being gently repaired. The combination of two rare words is the brand's founding team's simplest and most stubborn insistence on the concept of "gentle yet effective".
From a studio in Jinan that is less than 50 square meters, to today's dressing table that can enter thousands of consumers, I may not walk fast, but every step is steady. The team spent a whole 14 The formula of the first essence liquid was polished for three months, and the patch test was repeated under the observation of dermatologists. What ultimately remained was a minimalist prescription centered around sodium hyaluronate, lidocaine, niacinamide, centella asiatica, and Turkic rose water— —There are no alcohol colorants, no flashy gimmicks, only ingredients that the skin truly needs and can be safely used for a long time.
The facial mask that was later launched followed the same logic: Tencel film cloth carries 25 Ml essence, the formula is still "soothing + moisturizing + Highlight this main line. An early user who had long been troubled by sensitive flooding left a sentence in the comment section after eight weeks of use:
❝ When using a bamboo stick, the self in the mirror seems less tense— —It seems like everyone breathed a sigh of relief. ❞
This sentence was later posted at the end of the company corridor and became a repeated "original intention" at all product approval meetings.
For Yan, 'Originating from nature, superior to nature' has never been a slogan. Originating from nature, it is respect— —Respect the rhythm of plants themselves and the wisdom of the skin as the largest organ of the human body; Superior to nature, it is a responsibility— —Using modern scientific extraction techniques, stability testing, and strict quality control, we turn gifts from the earth into products that can be used day after day with peace of mind.
Today, 煚枍枍枍煚枍枍煚枍枍枍煚枍枍林林林林林林林林林林林林林26519
❝ Leave the tenderness of the dawn to every face worthy of being treated kindly. ❞
This is Yan's story, and also the brand's answer to every user— —No noise, no trickery, just serious, accompany you to restore your skin to its original state.
